Authentische Markenführung mit kleinem Budget – wie gelingt’s?

  Authentizität. Ach ja, ein überstrapazierter Begriff. Insbesondere bei Unternehmensdarstellungen erleben wir, dass Wunsch und Wirklichkeit nicht immer Hand in >>>

Line of Attitude

Attitude profoundly shapes our professional and social lives. It goes beyond an individual decision—it develops in the tension between personal >>>

What
truly
matters
to you?

Scope for thought

N° 116

Matter of Perspective

In the creative industry, we draw from a diverse range of skills to make the impossible possible, develop differentiating ideas, >>>

Authentische Markenführung mit kleinem Budget – wie gelingt’s?

  Authentizität. Ach ja, ein überstrapazierter Begriff. Insbesondere bei Unternehmensdarstellungen erleben wir, dass Wunsch und Wirklichkeit nicht immer Hand in >>>

How
well do you
understand
yourself?

Denk­spielraum
N° 59

Line of Attitude

Attitude profoundly shapes our professional and social lives. It goes beyond an individual decision—it develops in the tension between personal >>>

Claudia Gilhofer
|
28. February 2017

Seeing What I Say: Unleashing Creativity with LEGO® SERIOUS PLAY®

In a world that’s spinning faster every day, creativity plays a vital role in driving business success. Creativity isn’t – as some may believe – a rare gift; it’s a natural part of human thinking and behavior. Trusting your own creativity is like developing a muscle; it needs nurturing, fostering, and training. Every one of us holds creative potential just waiting to be unlocked.

So why should we leave crucial 70 – 80 % of our innovation power untapped, and what role do our hands play in this? How can we effortlessly combine efficiency and creativity to craft individual, forward-thinking, and sustainable solutions for complex issues? LEGO® SERIOUS PLAY® – a powerful innovation methodology – shows you how to actively support the creative thinking process and what colorful building blocks have to do with productive meetings.

LEGO® SERIOUS PLAY® is a facilitated, systemic process in which participants collaboratively address complex topics. And it’s highly effective. With the LEGO® SERIOUS PLAY® methodology, your hands start shaping what your mind doesn’t yet know. Just like search engines, they provide impulses to the brain, actively supporting the thinking process, enabling new insights and perspectives. This fosters clarity, aids in decision-making, improves communication, and leads to productive meetings, with 100% engagement from all participants. Guaranteed.

 

6 compelling reasons – what makes LEGO® SERIOUS PLAY® so powerful:


1 _
 LEGO® SERIOUS PLAY® directs the focus of communication squarely onto the table, demanding 100% attention from all participants.


2 _
 LEGO® SERIOUS PLAY® promotes strategic thinking, active listening, unconditional positive regard, and storytelling skills. These abilities are among the most critical prerequisites for successful leadership.


3 _
 LEGO® SERIOUS PLAY® combines various forms of communication and enhances perception – Kinesthetic (model building), Visual (model observation), and Auditory (storytelling). This helps increase attention, communicate more effectively, and clear up misunderstandings. The insights gained continue to mature long after the process.


4 _
 LEGO® SERIOUS PLAY® inspires, supports, and encourages metaphorical thinking – the key to tackling complexity. It makes the unknown familiar, the abstract concrete, and brings personal experiences and stories to life.


5 _
 LEGO® SERIOUS PLAY® demands participation and communication from everyone involved, enabling a collective understanding and fostering a shared vision. At the end of the process, all participants share the commitment and collectively defined conditions for future discussions and decision-making.


6 _
 LEGO® SERIOUS PLAY® is fun.

 


Key focus areas:

_ Unlocking potential
_ Team development and strengthening
_ Improving collaboration
_ Building and enhancing leadership competence
_ Fostering creativity, new perspectives, and sustainable solutions
_ Developing new business ideas and strategies
_ Effectively supporting and accompanying change processes
_ Developing brand identity and authenticity
_ Design Thinking & Customer Orientation (creating extraordinary, user-centered product and service solutions and unlocking new potentials)

 

For companies, teams and individuals.

 

Strategy starts in the mind – thinking with your hands.

 

 

 

 

 

 

never stop evolving.
stay human.

[ Communication | Human | Brand ]

 

__

 

gil com | creative identity and beyond
For connecting communication + promoting personal growth, brand authenticity, a motivating corporate culture, and opening up new spaces for creative thinking.

Claudia Gilhofer:
Creative Planner, Communication Psychologist in Training, Systemic Business Coach, Facilitator, Mentor, Sparring Partner, VR Expert (XR-C)

 

 

 

// Write to me

 

 

 

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