In organizations, there are spaces that don’t appear on any architectural plan. These spaces are invisible and emerge when people connect with one another. Such invisible conversation spaces shape how we think, speak, and act. And they often prove more powerful than any official strategy paper. Do you know where these spaces lie? A closer look is worthwhile.
When Strategies Fail to Meet Reality
A recent MIT study sheds fascinating light on how we solve problems: Even when we’ve already found a successful strategy, we continue to search for alternative solutions. This neurologically anchored tendency to experiment makes evolutionary sense. Because it promotes adaptation to changing environmental conditions and the discovery of potentially better outcomes. A capability that deserves special attention in our time.
The Power of Micro-Interactions
Every organization develops specific conversation patterns. These don’t emerge from imposed mission statements or strategy papers, but are shaped by daily micro-interactions.
Micro-interactions thus determine the character of our communication: Do people express their thoughts freely or hold back? Are experiments perceived as opportunities or disruptions? Do genuine dialogues emerge or does it remain superficial small talk?
Innovation as a Natural Principle
The MIT study makes clear: The drive for exploration isn’t a deviation that needs to be controlled – it’s an essential part of our humanity. A vital organizational culture harnesses this energy of experimental spirit. It creates opportunities where natural curiosity can unfold. It offers spaces where uncomfortable observations find a hearing and optimal solutions can be developed further. This is where real progress gains momentum.
Transformation through Dialogue
As an Art and Creative Director, I’ve designed countless communication concepts and, as a systemic consultant, I guide strategic change processes. From my work, I know: The most exciting developments occur where organizations consciously keep spaces open for genuine dialogue. Where people are encouraged to express unconventional ideas. Where experimentation isn’t just tolerated but actively promoted and understood as an essential part of organizational development.
The Path to a Dialogical Organization
Building an experiment-friendly communication culture is itself an experiment. It requires courage, patience, and above all: a reflective and deep understanding of specific organizational dynamics and individual requirements. Each organization has its own rhythm, its own history, its unique challenges – and is brought to life by people with their diverse talents and experiences.
But there’s far more to the invisible spaces of communication than mutual understanding and constructive exchange. They are a significant factor in economic success: Inadequate or disrupted communication leads to misunderstandings, delayed decisions, demotivated employees, leadership errors, or missed opportunities. Ignoring these spaces wastes not only energy but also money. The price tag can be substantial.
What do you Want to Set in Motion?
Are you looking to co-create the invisible spaces of communication within your organization? With creativity, design expertise, strategic vision, and a deep understanding of people, brands, and communication, I am your trusted partner on this journey.
With best Wishes
Claudia Gilhofer
Never stop evolving.
Stay human.
[ Communication | Human | Brand ]
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gil com | creative identity and beyond
For connecting communication + promoting personal growth, brand authenticity, a motivating corporate culture, and opening up new spaces for creative thinking.
Claudia Gilhofer:
Creative Planner, Communication Psychologist in Training, Systemic Business Coach, Facilitator, Mentor, Sparring Partner, VR Expert (XR-C)
